Reinventing Finance with Tokenized Assets

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The future of finance is being rewritten right in front of us.

It’s faster, more transparent, and fully digital.

And one of the most exciting developments in this transformation is the rise of tokenized assets. We're talking about everything from real estate and commodities to government bonds and currencies. According to a study by Boston Consulting Group, the tokenized asset market could hit $16 trillion by 2030.

That’s not a typo.

This is the backdrop for a tiny public company that recently rebranded and is now going all-in on the digital asset economy. The company is called Digital Asset Technologies (formerly Eat & Beyond), and it's pivoting into something far more ambitious than its original mission in the alternative food space.

I’ve been digging through their filings, investor presentation, and tech stack, and here’s what you need to know.

A Company Reborn

Digital Asset Technologies didn’t start out in blockchain.

Originally launched as Eat & Beyond Global Holdings, the company was focused on investing in plant-based food brands, alternative proteins, and sustainable food tech. They rode the wave of enthusiasm that surrounded ESG trends and the early hype around companies like Beyond Meat.

But as the alt-food space cooled off, investor interest followed. By the end of 2024, Eat & Beyond had lost its momentum.

Then came the pivot.

In 2025, the company officially rebranded to Digital Asset Technologies Inc. The stock ticker is changing from EATS to ATT (Canadian CSE) and EATBF (OTC) pending approval. They have walked away from food entirely and are now positioning themselves at the center of blockchain infrastructure.

This wasn’t just a rebrand. It was a full reinvention. New sector. New strategy.

To kick off this transformation, they made a bold move: acquiring LiquidLink AI Corp., a company developing the foundation for a new digital asset platform called Xrpfy.

Let’s get into what that means.

The Xrpfy Vision

Xrpfy is what caught my attention.

Although it’s still in development, the concept is clear. Imagine trying to navigate the blockchain world the same way we use Google to explore the internet. That’s what Xrpfy wants to be, the discovery layer of the new tokenized economy.

At its core, Xrpfy is a search engine built for the XRP Ledger (XRPL). But it’s more than just indexing tokens. It finds the most efficient and reliable routes for transferring value across digital and traditional financial networks. Think of it like Kayak for payments, scanning options, comparing paths, and helping users move money faster and cheaper.

It works by utilizing open-source protocols, such as the Interledger Protocol (ILP), which is designed to make payments across different systems interoperable. This means users can convert assets like XRP to fiat or another token, with the system calculating the best conversion route based on reputation and cost.

But here’s the catch: it doesn’t handle the transaction for you. It just gives you the map. You still use your self-custody wallet to execute the move. This keeps the platform compliant and decentralized.

By launching Xrpfy, Digital Asset Technologies isn’t just entering Web3. They’re trying to shape how people discover and interact with the growing world of tokenized assets.

Why the XRP Ledger?

Most blockchain projects build on Ethereum. So why is Digital Asset Technologies focused on the XRP Ledger (XRPL)?

The answer lies in speed, cost, and positioning.

XRPL is designed for fast, cheap, and scalable financial transactions. Unlike Ethereum, which often suffers from high gas fees and slower confirmation times, the XRP Ledger was built specifically for transferring value, especially across borders. It settles transactions in 3 to 5 seconds and typically costs a fraction of a cent.

This makes it an ideal base layer for anything tied to real-world assets or payments.

There’s also a strategic edge. Digital Asset Technologies is the first publicly traded company actively building core infrastructure on the XRP Ledger. That matters. If XRPL adoption grows, they’re not just participating. They’re leading.

Their approach is similar to owning a gold miner during a bull run in gold. By providing the tools and infrastructure for others to interact with the XRPL, Digital Asset Technologies could offer investors leveraged exposure to the broader ecosystem.

Financials and Valuation Snapshot

At the time of writing, Digital Asset Technologies trades for under 15 cents per share with a market cap of just $7.4 million. That alone makes it one of the smallest public companies focused on blockchain infrastructure.

But what stands out is the recent movement. After announcing the LiquidLink acquisition, the share price more than doubled in just a few months. It shows that investors are beginning to take notice of the pivot.

They also completed a $1 million non-brokered private placement, giving them fresh capital to fund operations, grow their team, and continue developing the Xrpfy platform.

With only 43.5 million shares outstanding, the float is small. That means any future announcements or partnerships could have an outsized effect on the stock.

At these levels, the company is priced like a startup, but it’s fully public and has access to capital markets. In the crypto world, that combination is rare.

Final Thoughts

Digital Asset Technologies is not your typical blockchain company.

It started as a plant-based food investment company, saw where the world was headed, and completely reinvented itself in 2025. Now it’s building foundational infrastructure for a tokenized economy, actively developing tools that help users discover, route, and interact with digital assets across networks.

Through its acquisition of LiquidLink and the upcoming launch of Xrpfy, the company is positioning itself at the center of the XRP Ledger’s expanding ecosystem. If you believe in a future where blockchain connects seamlessly to traditional finance, this is one of the few public companies trying to make that vision real.

The company still has a long way to go. Its platform is in development, the market cap is tiny, and execution will be everything. But as far as asymmetric bets go, it’s a fascinating one to study.

In a space where most small companies are chasing short-term hype, this one is trying to build the roads and bridges of the new financial internet.

See you tomorrow!

Matt Allen

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